Webpage with fanpages: Nike

First 21k half marathon in Buenos Aires together with Nike

The organizers needed effective marketing and technological measures for the race

What we did

Prototype & e-commerce

Location

Worldwide

webpage

The task

Creating a webpage and an application linked to social media

The solution

"We created an application where participants can upload a photo of themselves to receive social media support

Features

Photo Share

Each photo automatically created a personal page that can be shared

Support

Each runner can share their own page and ask for support

People

People can support runners by clicking the "support button "".

Social media

The click of the support button was shared on social media with the request to support as well.